Marketing Manager

Responsibilities:

• Create product content (e.g. case studies, product videos, website copy, blog posts, forum responses) to articulate the benefits of our products to the world.
• Speak and present both internally and externally to promote the story of our product.
• Manage technical aspects of key marketing systems (marketing automation, CRM) used to generate, distribute, and report on leads.
• Establish and maintain scalable processes that ensure best practices in campaign and lead management.
• Create and maintain metrics reports on marketing and sales activities, effectiveness, and business impact.
• Analyse marketing and sales data to develop insights and make recommendations on areas for optimization.
• Monitor and maintain data quality within the marketing database.
• Evaluate new technologies and add-on applications to improve and optimize marketing team performance.
• Analyzing and investigating price, demand and competition
• Devising and presenting ideas and strategies
• Promotional activities
• Monitoring performance
• Managing campaigns on social media
• Create, deliver, edit, and optimize marketing materials.
• Ensure that messages are supportive of and consistent with marketing strategies.
• Coordinate and deliver email campaigns.
• Coordinate flow of information and communication and disseminate it according to plan/strategy.
• Promote products and services through public relations initiatives.
• Develop marketing communications campaigns.
• Create and deliver press releases, media relations content, case studies, white papers, executive bios, corporate newsletter content, social media content, and speaking proposals.
• Research media coverage and industry trends.
• Develop fresh story ideas.
• Improve communication efficiencies within company.
• Manage video content.
Requirements:

• BA/BS degree or equivalent working experience.
• Past experience in digital marketing, product marketing, and/or product management.
• Excellent written and verbal communication skills -- there is a heavy amount of writing and presenting ideas in this role.
• Excellent English knowledge.
• Proficiency in content management systems. You will be expected to build product pages, optimize the conversion paths on those pages, and use dynamic calls-to-action to create and test buyer stage-specific calls-to-action.
• Prefer working in a collaborative, cross-team capacity. This role requires you to work across functions and departments to bring the product to life. You are at the centre of our entire organization, constantly interacting with team-mates and prospects.