Digital Marketing Specialist

RESPONSABILITATI

• Focus on digital marketing and work with marketing department to execute the marketing plans & tactics agreed with sales;
• Responsible for the website (translations, lists, references,), blog, social networks, portals, advertising, e-mail marketing, work with influencers;
• Responsible for website content development and maintenance using a CMS and other tools;
• Analyzing and reporting.

Site:
Website content includes text, photos, events, video, graphics, etc.
• Translations of texts and documents (for website) with agencies;
• Tracking site content;
• Publishing news (content collection);
• References: obtaining features, getting text from the agency;
• Update the installer list;
• Update the list of stores (the ability to add objects, working hours, web site);
• Collect the consent of all stores and installers (EU regulation);
• SEO analysis (Provide topics and suggestions for content writers to optimize high value target keywords; Identify internal and external linking opportunities across all domains);

Blog:
• Participating in work with the agency (texting, blogging);
• Suggesting and checking topics and content (What is Focus? What is available in stores?);
• Getting photos and technical information;
• Monitoring, analysis of results;

Social media (Facebook, Instagram, YouTube and pages for Romanian market):
• Participation in work with the agency, checking and proposing content;
• Monitoring of results, user reactions, interests and creation of ad groups and placing content based on that.

Advertising on the portals:
• Work with other specialists from the marketing department to develop and optimize online advertising campaigns;
• Finding relevant portals and influencers, collecting content for advertising;

E-mail marketing:
• Planning, implementation and measurement of email marketing and text marketing communications targeting groups in databases;

CERINTE

DESCRIEREA FIRMEI

We are a friendly company with a personal approach to recruitment. We endeavour to treat all of our candidates how we ourselves would wish to be treated and we make every effort not to waste your time or make any false promises of work that we cannot deliver upon.