Job expirat
To develop a deep understanding of the consumers and shoppers behaviours and of the competitive environment and their implications on the Brand
To leverage the relevant consumer insights and actively translate them into actions for the Brand
To define and develop the Brand objectives and detailed Brand plans, strategies and tactics in line with the Category objectives and plans
To manage the implementation of the Brand plan
To monitor the Brand business performance including market share, volume, value, penetration, awareness
To monitor and manage the expenses related to the Brand and deliver Brand plan and targets within the approved budget
To manage innovation projects as defined by the Group Brand Manager
To initiate market research and analysis projects as appropriate for the Brand
To manage the implementation of the consumer communication strategy (advertising, packaging, PR and sponsorship) in line with the Category and Brand strategy
To develop and manage all promotional activities, including pre and post evaluations and apply the results into future Brands plans
To sign off all artwork and print processes associated with the Brand
Graduate Bachelor of Business or MBA
2-3 years experience in FMCG, ideally food, is mandatory
Extensive knowledge of use of marketing tools for Brand building activities (promotion, communication, packaging, marketing research)
Creativity
Analytical, strategic thinking
Ability to take decisions
Excellent planning and organization skills
Very good communication skills
Team player
Ability to work with numbers
English proficiency
As a result of your efforts, you will be offered a stimulating benefits package and you will be part of a professional team in a friendly and challenging working environment.
Compania elvetian¿ Nestlé, liderul mondial al industriei alimentare, a fost fondat¿ în anul 1866 de c¿tre Henri Nestlé si este ast¿zi cea mai mare companie de produse alimentare din lume, cu aproximativ 253.000 angajati si 511 unit¿ti operationale în aproape fiecare tar¿ a lumii. Nestlé a p¿truns pe piata româneasc¿ în 1995, în momentul de fat¿ având peste 600 de angajati: 350 la fabrica din Timisoara si 250 la sediul din Bucuresti. Angajamentul Nestlé este de a asigura cea mai bun¿ nutritie posibil¿ pe parcursul întregii zile, pe parcursul întregii vieti si în întreaga lume, având la baz¿ principiul
\"Good Food, Good Life\".