Job expirat
The well-known recruiting company KnowHow is hiring for one of its partners Junior Brand Manager :
Objective: Manage assigned brands
Job purpose: Translates into yearly brands plan strategy and ensure execution to generate sustainable growth and profit in line with company's objectives.
Active monitoring, controlling and ensuring the brands NS and CII; propose corrective actions when achievements below targets
Projects implementation as per yearly marketing plan; coordinate together
with Trade Marketing and Sales Team approved plans;
Evaluate major projects and prepare key learning’s
Regular monitoring of brand performance and adjusting to the plan
Deliver market share goals against the plan
Tasks to be covered:
PLANNING
• Implement brand marketing plans in line with brand strategy and timely execution of brand activities
• Implement all activities which build up the brands
• Works closely with sales, trade marketing and logistics, prepare consistent communications via L&P platform
BUDGETING
• Continuous monitoring of brand budget and ensure that is in line with the approved amount
PRODUCT
• Rationalise the current assortment and propose discontinuations, based on sales and gross margin, apart from GT proposals
• Execute launch campaigns, close follow up on results for the new products
FORECASTING
• Jointly with Category Manager, Trade Marketing and Logistics responsible for preparing monthly and annually brand sales forecast based on historical data, market information and activity plan.
ADVERTISING
• Control implementation of media plan by checking post buy after each campaign
• Keep contact with the agency to ensure they meet the briefs, follow up execution
• Ask from the agency and analyse media activities and strategy of competitors
POSM/PROMOTION
• Adapt POSM layout
• Implement general promotional plans for consumer and channels
• Jointly with Trade Marketing and Sales ensure continuous, sufficient and efficient in store support of brands to meet brand objectives
• Analyses feedback reports by each promotion and takes corrective actions in the Launch & Promo Calendar
MARKET RESEARCH
• Prepare regular reports and analyse DM data monthly
PRICE
• Implement price positioning for the assigned brands
• Regularly monitor market and brand prices
• Prepare price increases/decreases/corrections
COMPETITIVE ANALYSIS
• Analyse competitive activities including prices, new product launches, consumer and trade promotions
• Regular in store observation on pricing, placement, POS executions of the brand and competition – at least once/Q
• Based on store check and competitors activities draw conclusion and set up action steps together with Category Manager
PRESENTATION/COORDINATION/REPORTING
• Develop brand updates or reviews for management/agencies etc.
• Coordinate brand projects with all other departments or international affiliates and ensure the timely project executions.
• Prepares specific brand reports as requested by Category Manager/Marketing Manager and Global Team
• Prepare and make presentations for sales team on regular basis
OTHERS
• Coordinates work flow with all third party partners: advertising, production, media and PR agencies, in all aspects involved: briefing and de-briefing, project supervision and evaluation
PERSONAL REQUIREMENTS
• creative, open-minded personality, "can do" attitude, flexible, ability to share concentration among several projects, effectively able to communicate her view, ability to learn quickly and adapt to new environment/situations, ability to work on her own, ability of decision making
• honest, ambitious at a “healthy level”, willingness to develop herself, good team-player, high stress tolerance level, loyalty, ability of being committed to the company she is working for, ability for self-criticism
• takes responsibility for the quality and punctuality of the delivered work
• cooperates constructively within marketing, other departments and other companies
• Fully loyal to the boss and to the Company
Please send your cv's to raluca.dima@knowhow.com.ro
Having a respectable and experienced crew to ‘sail’ all those years, Know How supports businesses in various local and multinational companies, usually exceeding the expectations of our customers. We bring people together, offering the best match between company’s needs and right people.
We understand HUMAN CAPITAL as THE MOST VALUABLE ASSET of a company and dedicate our time and efforts towards achieving this goal.
With a broad range of expertise, we help companies to design and implement integrated business strategies. Our consultants are specialised in various areas such as Sales, Marketing, Operations, Logistics & Supply Chain providing tailored solutions in the decision – making process and hands on in the implementation phase. Thus, we see the MANAGEMENT CONSULTING as a fundamental process for leveraging the RETURN ON INVESTMENT