Job expirat
For one of our clients, a multinational FMCG company, we are currently looking for a Market Insights Specialist. This position will report to the Market Insights Manager. Agency experience is an important asset! Main responsibilities:- prepare reports of findings, illustrating data graphically and translating data resulting from various sources (e.g retail audit, household panel, consumer tracking) into actionable information- interpreting the meaning of information for key internal stakeholders (sales, shopper & consumer marketing, finance/controlling); translating or explaining what information means and how it can be used.
- coordinate together with market insights manager market research process consumer/shopper/customer projects
- develop deep understanding of the market, drivers and insights based on data analysis - acknowledge and translate into proactive actions a complete external landscape: competition moves, retail & brand tracking analysis, consumer & shopper understanding, media landscape, communication, promotional & trade channels trends;
- coordinate, together with market insights manager, agencies in terms of designing research process, give clear feed backs, permanent updates and agencies performance evaluations.
- coordinate, together with the insights manager, regional communication and / or product development projects together with teams from other countries
Example of Job metrics:
- Retail audit: Market shares, distribution (presence), pricing, product rotation
- Internal data: Volume and value sales- Shopper/In home acquisitions: Penetration, frequency, volume per trip bought
- Consumer: Brand indicators (awareness, usage, image) and consumer user base (trial rate);
Capabilities and skills:
- Good understanding of basic consumer/shopper marketing concepts, consumer insight, shopper& channel basic metrics;
- Hands-on team player;
- Entrepreneurship, result orientation and market oriented approach;
- High level of integrity;
- Well organized and efficient own and team time management, very good spoken and written English; Excel & Power Point capabilities; presentation skills.
ADECCO RESURSE UMANE SRL
Romania, Bucuresti, sector 1, str. Dr. Iacob Felix Nr. 28, Etaj 4
Nr. ORCB J40/12364/2003, CUI RO15739037
Capital social subscris si varsat: 392.440 Lei
Nr. autorizatie Agent de Munca Temporara: 17/2005
Autorizatie seria nr. B/ 0000008/25.10.2005
Nr. Operator Date Personale: 15866
Tel: 00 40 21 300 35 46, Fax: 00 40 21 300 35 54
E-mail: office@adecco.ro, Web: www.adecco.ro
ADECCO ROMANIA SRL
Romania, Bucuresti, sector 1, str. Dr. Iacob Felix Nr. 28, Etaj 3
Nr. ORCB J40/4467/2000, CUI RO 13002186
Capital social subscris si varsat: 360.575 Lei
Nr. Operator Date Personale: 15862
Tel: 00 40 21 300 35 46, Fax: 00 40 21 300 35 54
E-mail: office@adecco.ro, Web: www.adecco.ro
BUCURESTI (HQ)- Doctor Iacob Felix Nr. 28, Sector 1, Tel.: 021/300 35 46; e-mail: recrutare@adecco.ro
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