Online content / Web administrator

Regina Maria

01-08-2013 | EXPIRA LA 31-08-2013

Job expirat

RESPONSABILITATI

Website development:

Develop new sections with minimum contribution from web design agency
First level support, escalating to developer or IT department
Checking data consistency with the marketing displaying requirements
Updating all necessary details about medics, prices, schedule etc.
Adding new articles in HTML on website
DTP - Web banners, TV slides creation, traffic reports

Website analytics:

Goal setup, funnels
Error tracking and fixing
Event setup
Reporting
Analytics 3rd party pages (youtube, G+, linkedin, facebook)

Portal administration:

Liaison between agency and deveoper
Owner on the marketing side (user experience, tracking, reporting)
Checking data consistency with the marketing displaying requirements
New feature development ideas

Intranet administration:

New functionality (forms, automatization, etc.)
Troubleshooting
Backup
Special updates (html)

Newsletter:

Newsletter update
Segmentation (gender, location, age), html stories, send, track
Feedback, follow-up, reporting

SEO: - ranking sites on various keywords, evolution

Adwords campaign management:

5 to 10 simultaneous campaigns, ongoing 3-4 4-5 tactical
Concept, targeting, budget, monitoring, conversion tracking , lead value,
Platform, Conversion goal (implementation flow and empty site analytics),
keyword research, visitor flow, keywords (negative / positive)


CERINTE

Creative, proactive, organized,
Doer,
Contribution oriented,
Project management skills and ownership would constitute a plus.

Requirements:

Bachelor’s degree (preferably in Marketing)
Minimum 1 year experience with Web/Social/Mobile Digital Marketing
Thorough understanding of web technologies (HTML, CSS, PHP)
Good understanding of SQL
Xampp, MySQL and free CMS systems knowledge would constitute a plus
Thorough understanding of marketing
Proficient with Microsoft Excel
Experience with Google Analytics, Google Adwords


DESCRIEREA FIRMEI

Regina Maria - Reteaua Privata de Sanatate reuneste sub acelasi nume Centrul Medical Unirea si Euroclinic, fiind cel mai complex furnizor de servicii medicale private din tara noastra, cu peste 1000 de medici permanenti si colaboratori in cele trei spitale si peste 23 de policlinici prezente in Bucuresti si in tara. De asemenea, Regina Maria are si primul campus medical din tara care pune la dispozitie un set complet de servicii medicale si care include maternitatea "Regina Maria", policlinica si Centrul de Diagnostic si Tratament.

Reteaua Privata de Sanatate Regina Maria ofera servicii de laborator, imagistica, spital, maternitate, celule stem si policlinica pentru copii. Regina Maria este prima maternitate privata din Romania si singura maternitate privata care ofera servicii de nastere in apa. De asemenea, un serviciu unic este oferit si la Banca Centrala de Celule Stem, banca cu depozitare in Romania de celule stem si nu de sange integral.

Clinicile noastre beneficiaza de profesionalismul si implicarea celor mai reputati medici, astfel ca Parteneriatul Academic aduce pacientilor expertiza celor mai renumite personalitati medicale din tara si strainatate, dar si o relatie apropiata intre personalul medical si pacienti, tradusa prin "serviciu cu suflet”.