Job expirat
As a member of Avira’s Online Media team you will significantly contribute to the overall customer acquisition strategy, both free and paid.
Responsibilities:
* Manage SEM campaigns on different platforms such is Google, Bing, Facebook, Yandex
* Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid search campaigns at a global level.
* Perform ongoing keyword discovery, expansion and optimization with the help of bidding management tools such as Marin or Kenshoo
* Keep up to date with paid search best practices, bid management systems, keyword development tools and industry research
* Achieve targeted ROI and Ad Spend for SEM campaigns on a monthly basis
* SEM budget planning and recommendations.
* At least 2-3 years of SEM experience, with a strong background of planning, buying and managing Paid Search campaigns for multiple clients; agency-side experience preferred
* Comprehensive understanding of keyword research, grouping, and management; including working with negative keywords and the various match-types to achieve campaign success
* Experience optimizing SEM campaigns through ad copy, keywords, geo-targeting and landing page optimizations
* Knowledge of the broader digital marketing ecosystem including 3rd party ad servers and programmatic media buying
* Google Adwords experience is a must.
* Experience in web analytics technology such as Omniture Search SiteCatalyst is a plus
* Experience with bid automation tools (Kenshoo, Marin, DoubleClick Search) is a plus
* Strong Excel skills
* Excellent verbal and written communication, presentation and interpersonal skills
* Strong analytical and organizational skills and highly detail oriented habits
* Ability to work on multiple tasks and ability to meet deadlines
* Professional attitude and appearance
* Passion for staying current in a rapidly evolving environment to gain a competitive edge
* From day one you will manage global SEM campaigns on different platforms (Google, BING, Facebook) achieving targeted ROI and Ad Spend on a monthly basis
* You will optimize global campaigns at scale
Located in Bucharest - Romania, Avira was founded in 2004 by a dynamic core of security experts who is committed to the following values: security ethics, professional attitude, open spirit, pride and respect. These principles are meant to stand at the base of any long term
collaboration and partnership that Avira Soft will undertake.
Avira Soft gathered a team of more than 50 dynamic professionals who are permanently collaborating with the experimented specialists of Avira GmbH , Germany. We are a dynamic and creative team and our purpose is to produce high quality software.
We also impose some requirements for our candidates: creativity, technical knowledge, team working capabilities and the ability to finish the job on time.
