09-01-2017 | EXPIRA LA 08-02-2017
Job expirat
Key responsibilities:
- Is fully responsible for all performance digital strategy, including Google and Facebook;
- Research, design, and implement strategic AdWords PPC campaigns;
- Is fully in charge of implementing and analyzing all PPC campaigns for multiple brands;
- Perform A/B testing on ads, landing pages, and keywords for efficacy analysis;
- Provide detailed reporting of activities, performance metrics, analytical data and market trends;
- Conversion rate and revenue forecast based on budget;
- Collaborates with commercial team in implementing and optimizing all performance campaigns;
- Monitor and suggest meta titles and tags for optimal search exposure;
- Track competitors marketing and advertising efforts;
- Bachelors Degree in Marketing, Communications or Related;
- Proven online marketing experience, with a strong background in digital;
- Highly analytical / metrics and performance driven – comfortable using Excel or other statistical tool to generate solutions to marketing questions based on complicated sets of data;
- Working knowledge of SEM, social media, Google AdWords, PPC. SEO background is a must;
- Experience with web analytics packages (such as Google Analytics, Core metrics);
- Experience building marketing communications and implementations working towards a customer centric, understanding of the retail business;
- Experience with A/B and multivariate experiments;
- Demonstrated ability to build media strategy;
- Strategic thinking (e.g. capable of developing plans to achieve targets);
- Results oriented (set and achieve KPIs);
- Interest/Knowledge in Direct Marketing;
FF Group Romania este unul dintre jucatorii cei mai importanti din industria locala de fashion retail. Distribuitor si retailer pentru brandurile Nike, Converse, UGG Australia, Juicy Couture, Miss Sixty, Energie, Calvin Klein Jeans, Scotch&Soda, Napapijri, G-Star Raw, Franklin&Marshall. Retailer pentru branduri internationale de fashion renumite.
Compania FF Group Romania a fost infiintata in anul 1999 sub numele de Elmec Romania si este in acest moment cel mai important retailer national de articole sportive si fashion, fiind parte a grupului international Folli Follie. Compania detine o retea proprie de magazine exclusive Nike, Folli Follie, Converse, Calvin Klein Jeans, precum si magazine multibrand care ofera un portofoliu de marci premium apreciat de catre cei mai exigenti clienti: Collective, Star Place si _KIX.
Portofoliul premium de branduri distribuite si comercializate de FF Group Romania a impus necesitatea dezvoltarii unor concepte de retail multibrand inovatoare, care au devenit destinatia favorita a iubitorilor modei. Primul concept propriu multibrand lansat sub denumirea Famous Brands a devenit cunoscut si apreciat de toti iubitorii de moda, stil si brand-uri internationale.
In anul 2011 un nou magazin de fashion a fost deschis in Baneasa Shopping City – primul magazin Collective, un concept modern de magazin multibrand care reuneste marci faimoase din lumea modei. Primul magazin Collective a fost lansat in Atena in anul 2008 si, ca urmare a succesului de care s-a bucurat, a fost urmat de un nou magazin in Patras. Implementarea in Romania a conceptului Collective vine ca o urmare fireasca a globalizarii politicii de retail a grupului. Odata cu lansarea noului magazin, Galeriile Famous Brands din Bucuresti Mall si Plaza Romania s-au aliniat noilor cerinte si si-au schimbat denumirea in “Collective”. Premiza de la care a plecat noul concept de magazin este de a oferi vizitatorilor “a collection of famous brands”, care face ca magazinele Collective sa fie in lista de preferinte a acestora.
Magazinele Collective comercializeaza colectiile de ultima ora ale brandurilor internationale de renume precum: Juicy Couture, Polo Ralph Lauren, Calvin Klein, Calvin Klein Jeans, Napapijri, UGG Australia, Scotch&Soda, Franklin&Marshall, DKNY Jeans, Converse, G-Star Raw, Miss Sixty, Energie, Superdry, Gant Footwear, Hamaki-Ho, 7 For All Mankind, TOMS, Diesel, Pepe Jeans London, Hunter, Melissa, Nike, Converse.
