Job expirat
• Manages the new brand, by delivering the brand promise, brand vision, brand positioning, brand architecture and achieves overall business goals for the brand;
• Manages the product mix, the margin and the trading investments in order to deliver required KPI’s;
• Develops pricing & pack strategies;
• Conducts analysis and periodical reviews of the brand, competition, category, consumer and consumer trends to enhance the brand’s equity and marketplace performance;
• Analyzes consumer trends and information, in order to identify new sources of growth;
• Participates on a cross-functional team to develop new products, following the process, including analyzing information to help set the sales forecast and financials and writing concept statements for consumer testing;
• Understands our prime prospects’ needs, attitudes and values in order to deliver a stronger and more impactful brand experience;
• Prepares the short-term and long-range plans and budgets based on market trends and growth objectives. Designs the operating plan and follow it up throughout the year;
• Provides relevant information to the sales teams; prepares and sustains product trainings;
• Works with sales to identify programs that generate incremental sales and/or profitability.
• Graduate degree in business administration, finance, communications or marketing.
• The candidate must be fluent in English.
• Minimum of 5 years business experience in a similar position within a multinational FMCG company;
• Experience in developing brand experience through effective integrated communications strategies and execution;
• Experience in developing and launching new products.
• Business analysis skills and strong product/brand marketing experience;
• Goal setting;
• Interpersonal and written communications;
• Viewed as a value added resource by all levels of management;
• Well organized and able to establish clear work plans and processes;
• Passionate, articulate with the discipline and personal drive to achieve practical outcomes and results;
• Highest level of personal integrity and commitment to customer service;
• Ambitious and visionary.
Furnizam solutii extinse pentru proiecte de Resurse Umane inca din 2005. Adaptam cu succes noile tendinte in domeniul Resurselor Umane si utilizam creativ oportunitatile pe care le ofera mediul economic pentru atingerea target-urilor comerciale si de comunicare ale partenerilor nostri.
Munca noastra include solutii bazate pe analize si experienta, programe de implementare a strategiilor de retentie si motivare personal adaptate fiecarui partener, analize complete ale profilurilor candidatilor, selectia strategiei optime pentru implementarea fiecarui proiect, evaluarea si monitorizarea eficientei solutiilor propuse.
Aceasta se traduce in programe inteligente sustinute prin baze de date complete si complexe, aplicatii web, portaluri de informare si socializare, baterii de teste concepute si implementate impreuna cu fiecare dintre parteneri, campanii de marketing online si head-hunting.
Misiune: sa contribuim la indeplinirea obiectivelor partenerilor nostri prin abordarea celui mai important capital al oricarei companii; cel intelectual!
