Trade Marketing Specialist (determined period 2 years)

RESPONSABILITATI

Mandate:
Trade Marketing Specialists have a strong local, customer focus;
Identifies growth opportunities, development and implementation of actions in close cooperation with local KAMs, RCM and RPCM, using central and regional communication and promotional platforms;
Responsible for local adaptation and operational execution of regional marketing activities;
Local linking-pin between RCPM, RCM, sales, customers, CS, sales force.

Key Success Measures:
Achievement of brand, sales, and gross profit targets for country;
Increase distribution coverage;
Controlled and reported marketing expenditures.

Areas of Focus:
Initiates customer growth activities (listings, catalogues, promotions) by activating the right customer sell-out model, using central and regional communication and promotional platforms and providing necessary support to key customers;
Implements all regional marketing activities (category, communication, promotion, pricing, legislation)
Ownership of customer catalogue process;
Handles local pricelist translating policies and guidelines issued by RCM into local pricing;
Monthly reporting on sales results and marketing budget;
Gathers market intelligence, customer and competitor analysis and provides impulses and ideas to RCM, RCPM, RMD & CM;
Gets involved in customer presentations, sales forecasting, listing process and training.

Practical Duties:
Works closely with RMD, RCM and RCPM;
Provides support to customers (listings, catalogues, web content) across whole portfolio of products;
Takes care of whole marketing agenda at the market incl. ensuring that products / packaging comply with all local rules and requirements (provides information and feedback to RCM and RCPM);
Prepares local pricelist following instructions from RMD, RCM and CM;
Ensures implementation of regional rules on pricing, product launches etc.;
Prepares local offer and web catalogue (in cooperation with Central Marketing Service);
Controls and reports marketing expenditures;
Involved in sales forecasting;
Prepares detailed and insightful reports (marketing part of current projects) from the market on a monthly base. This is key information source for RMD, RCM and Headquarters;
Localizes all marketing activities prepared on regional or European level;
Localizes all marketing materials for print and web, such as catalogue proposals, flyers, brochures, web banners, product visuals for social media etc., and develops new materials according to local needs;
Handles the maintenance of local websites:
Handles e-newsletter communication to local database monthly / twice per month;
Manages the cooperation with marketing agencies, printing houses and other suppliers;
Manages all PR & Communication activities meant to increase brand awareness and consolidate the brand position on local market;
Gathers market intelligence and provides impulses and ideas to RPM and RMD;
Coordinates and supervises the activity of local Sales & Marketing Assistant.

CERINTE

DESCRIEREA FIRMEI

We are a friendly company with a personal approach to recruitment. We endeavour to treat all of our candidates how we ourselves would wish to be treated and we make every effort not to waste your time or make any false promises of work that we cannot deliver upon.