Job expirat
We are at a transformative time in our company because we are further developing our go-to-market strategy with products for global enterprises. That is why we are looking for a B2B product marketer to join our marketing team. Your role will be to develop a good knowledge of the targeted markets and find the appropriate channels for these new products. You should also be able to contribute to product development with insights and market feedback as well as support the sales and partner teams with market intelligence, lead generation and promo activities.
What will your responsibilities look like?
• Market Knowledge: segmentation, user personas, buyer groups, purchase motivators, competitive intelligence, use case scenarios, and customer problems.
• Business Strategy Input: go-to-market strategy, sales strategy, channel strategy
• Tactics: lead generation plans, customer retention programs, branding, awareness, field marketing program and campaign execution
• Content: sales support materials, whitepapers, brochures and data sheets, presentations, demos, web site content, ROI calculators, blog posts, forum content, case studies, press releases, FAQs, other special purpose content and videos.
Required technical skills/ abilities
Must have:
• Product Marketing Experience
• Content Writing and Development Experience
• Microsoft Office Knowledge
• Knowledge of the digital world
Nice to have:
• B&B Marketing Experience
• IT Marketing Experience
• Lead Generation Experience
Additional skills/qualities
• Excellent communication skills
• Curiosity
• Team player with the ability to work well independently
• Exceptional self-starter traits with ability to thrive in ambiguous and high pressure situations
• Analytical rigor and ability to produce well-researched insights
• Project management
• English Proficient Knowledge
• German Language Skills/advantage
What experience do you need?
• 6 years in marketing positions
• Professional development through the iQuest Career Management Program
• A pleasant and professional work environment
• An excellent remuneration package
• English and German training classes
• Opportunities to participate in soft skills training programs and team-building activities
For more than 14 years, iQuest has provided exceptional professional services and delivered an extensive portfolio of customised software solutions to many of Europe’s largest businesses mainly in Germany, Switzerland, the United Kingdom and Scandinavia.
With a winning combination of technical expertise and service excellence, iQuest drives long-term business value for leading companies in a broad range of industries such as telecommunications, life sciences, financial services, logistics and media.
Our highly specialised service offering includes software and product engineering, application lifecycle services, business information management, business process management, e-commerce and software quality assurance and testing. iQuest focuses on providing best-in-class solutions that are cost-effective and help our clients maintain a competitive advantage through technology.
Founded in 1998 and headquartered in Germany, iQuest has 6 European offices with local teams in Germany, Sweden and Romania, currently employing more than 400 people.
