Job expirat
You will be responsible for Campaign planning, Campaign execution, including campaign code generation, offer management, marketing lists execution, Response & Lead Management and Reporting.
The Campaign Specialist:
● Works with the necessary Marketing Tools to configure and implement campaigns;
● Works closely with Analytics Specialists, Campaign Managers, Digital & Event Specialists to support and enable campaigns / activities from a tools perspective;
● Sends emails using preselected audiences through the marketing automation tool;
● Manages the program system requirements;
● Innovates new approaches to using data, tools, and processes to improve business results.
We are looking for talented and proactive people to support IBM Marketing. You will be driving and assisting in a variety of marketing campaigns spanning a spectrum of products and business units.
You can. Join us!
As a Marketing Campaign Specialist you act as an extension to the Performance Marketing team for a particular country within Europe.
The role requires an understanding of the demand generation campaign planning process and assists the country team with campaign planning in our marketing tool set, as well as tactic execution. You will implement the campaign and tactic decisions of the Performance Marketing team. You will cover sending out invitations, set up response lead plan, upload responses and attendee data and, monitor interactions and responses and make real time adjustments to improve campaigns.
You will be responsible for ensuring all deadlines are met for on-time in-market delivery of campaigns through completion of all marketing tools, that the management system is set up for campaigns within the marketing automation tool, that all planning information is complete to enable tracking of results.
Requirements:
● Knowledge/understanding of marketing disciplines, preferably direct marketing and lead management;
● Previous experience in Marketing execution, preferably on campaign, direct marketing management an advantage;
● Bachelor's Degree in Business Information Systems, Economics, Marketing (last one preferred) ;
● Affinity for tools, preferably CRMs, email marketing and/or planning related. IBM Unica and Cognos an advantage;
● Adaptive to a multicultural environment, working with geographically spread teams;
● Good time management and communication skills;
● Excellent English language skills (written and spoken). Second additional language like French or German an advantage;
Person Specification:
● Team player;
● Natural communicator;
● Articulate;
● Forward thinking;
● Ambitious;
● Innovative;
Natural interest in marketing/digital marketing, commitment to marketing as a career, either through study or career history.
Training on tools used, processed and specifics will be provided.
● Multinational environment;
● Competitive salary;
● Meal Tickets;
● Beginning and periodical intensive and free training.
With sales approaching $23 billion, Xerox (NYSE: XRX) is the world’s leading enterprise for business process and document management. Its technology, expertise and services enable workplaces – from small businesses to large global enterprises – to simplify the way work gets done so they operate more effectively and focus more on what matters most: their real business. Headquartered in Norwalk, Conn., Xerox offers business process outsourcing and IT outsourcing services, including data processing, healthcare solutions, HR benefits management, finance support, transportation solutions, and customer relationship management services for commercial and government organizations worldwide. The company also provides extensive leading-edge document technology, services, software and genuine Xerox supplies for graphic communication and office printing environments of any size. The 140,000 people of Xerox serve clients in more than 160 countries.
